I just spoke to a gentleman who was interested in me doing a logo project for him. It was a very interesting project... exciting, I would say.
It turns out that he read my blog and was wondering why I would turn down an assignment.
The only time I would turn down an assignment, I told him, was if I "couldn't hit a home run".
I went on to explain that I went to the High School of Art and Design and that I went to the School of Visual Arts, that I've been drawing since I was a little kid, that I'm an artist and in ALL that time I've never done cartooning. So if he gave me an extensive brief and I agreed with everything he said and then ended his request with... "and I want it done as a cartoon" I would turn down the assignment.
This is because I know I would NOT be doing him any favors taking the assignment.
Bottom line... every assignment is important. There are no "small assignments'. All assignments need to be handled the right way and given all the time they deserve to be done right. If you can't help someone... don't take the assignment. Your reputation takes years to build... don't ruin it by taking projects where you can't help.