Just picked up some more work today... almost lost a logo project, but a win-win for my new client and me just happened.
He called me to do a new logo... I gave him a quote and I got the feeling that he was interested, but the cost was an issue. But I couldn't do better on my price.
Now I love to do logos, I've done them for Tropicana, Johnson and Johnson, Xerox, Ocean Spray as well as hundreds of small companies that no one has ever heard of. I have a real knack for them and they are fun for me to do... but they take a lot of time. When you look at how much time it takes and how much I earn on a logo (except for the "big boy" companies) I make less on logos then anything else I do.
But back to getting the project. When I went to his web site later on, I saw the logo that he wanted me to redesign and I said to myself.... "Hey, he has a pretty good logo, it's just not taken to the next level of design and professionalism." It was like one of my first stages when I'm developing a concept for a logo... it's got something going for it, but it's not right just yet. It needs more style, more finesse... it needs to go to the next level of creative design.
So I e-mailed him right back and said that I could save him money on his logo if we took his current logo and just upgraded it. "The benefit of this is that not only will you save money, but your current customers who are familiar with your logo will recognize it as your company, PLUS it would look a lot more elegant and professional."
I got the assignment.
To be a successful freelancer you have to remember that your job is to help people. Play fair, quote reasonable prices and it will come back to you in assignments and trust. When your clients win, you win. Everyone is happy.