Friday, January 30, 2009

Keeping Current

Sorry for the delay of posting a new post on how to be a successful freelance graphic designer... but I had to complete my new web site....

One of the most important things that you can do is KEEP CURRENT. My last web site was 2 years old and it lacked many of my most recent work to date. 

By creating a new site, I was able to:
  Send out a news blast to all my accounts ( a good way to keep my name in front of them.. perhaps generate some new business).
  Showcase my new work.
  Take advantage of some new tricks in web design that I've learned over the past 2 years.

Take a look at your web site.
Does it show the wide range of work that you do?
Does it communicate how you tackle projects?
Is it flexible enough so you can add new samples of your work?
Is it fast loading? 

Look at your site as though you are the prospective client: Are you communicating your work to the best of your abilities?

Bottom line... don't rest on your laurels... keep your site fresh and new to attract new business.


Sunday, January 4, 2009

Health Insurance

You need it.

Don't gamble.

There are a few ways of going about getting health insurance. Some freelancers that I know get "catastrophe" insurance. It's fairly cheap... and doesn't cover much of anything unless you have a BIG problem. For example if you end up in the hospital with something terribly wrong... after a certain amount of money is spent, your insurance kicks in. 

If you join the Graphic Artists guild, you can get an insurance plan at a group rate. 

Check out this site.. it has a section on health insurance and some other articles that you will find informative about the business of freelancing.

Bottom line: If you are freelancing now and don't have insurance get it now BEFORE you need it... and then it might be too late.