Thursday, February 11, 2010

"checking with other graphics artists

Just got an e-mail from a prospective client asking for a price for some design work.

Here's how I responded:

Hi ******

Thanks for your inquiry...

You mentioned that you were " checking with other graphics artists and resources".

As far as other designers.... you'll get more bang for your buck working with me because when I take on an assignment I look at your communication first and then I help you turn your copy into copy that sells.

I will ask you questions like: Who is your target audience? What are they looking for? What sets you apart from your competition? Why should I pick up the phone and call you now?

By personalizing your message and talking directly to your target audience, you will increase your success rate.

Other designers are just interested in "pretty pictures". Designing a "pretty" piece is easy. Any designer worth his salt can do that. But honing your message so that it sells... that's a different story and I can help you do that.

I'm an artist first, been drawing my whole life, when I was a teen, I went to the High School of Art and Design then became a full scholarship winner to the School of Visual Arts..

I've worked with top marketing professionals for over 21 years now and I will bring all that experience to your project.

My fees are reasonable... not cheap, not expensive. A fair price for excellent work.

Give me a call when you have a chance and we can chat some more about your project.




The bottom line is comparing graphic designers really doesn't work. It's not like you want to buy an apple.

Designers have different graphic styles ( I have many styles.. but that's for another post) but what I feel that should be communicated is that I'm easy to work with, my fees are fair and reasonable but most importantly, my designs SELL.

That's what it's about. I take my marketing background and put it to use so that I'm not delivering just a pretty picture but a piece that makes my clients successful. If they succeed, they will give me more work and then I succeed. WIN-WIN!